325 N. Front St. ,McHenry, IL 60050

Mon – Wed: 10 am – 6 pm

Thu: 10 am – 7 pm, Fri: 10 am - 6 pm

Sat: 9 am - 3 pm

P: (815) 385-6070 F: (815) 385-6423

facebook
facebook
facebook
hfacebook
thedazz

The Real Meaning of Christmas at Steffan’s……..

Steffans-2013-026

So believe it or not this is the 34th year that I have gone
through the whirlwind of retail during December! While the styles of jewelry may change, the flow of people that come through my door remains the reason why I do what I do.While most people assume the motivation is the jewelry sales itself, it’s quite the contrary… It’s really what the jewelry does that keeps me doing what I do. There is magic that happens in my showroom every day and I would like to share just one of those stories with you today.Tracy has been with us for 7 years. She is a wonderful sales consultant and has a wealth of knowledge when it comes to fine jewelry. But more importantly, she is extremely compassionate. She was helping a couple on Monday consider their options to repair or replace her wedding ring. The wife fell in love with a pair of Hearts On Fire earrings in the process. Tracy came into my office with the wedding set and the earrings inquiring about trading in their diamonds and needing an answer. She mentioned that they told her they couldn’t afford to purchase the earrings and restore the ring. She asked me “What can we do?” Tracy’s eyes welled up as she went on to tell me that the woman was suffering from MS and had also been diagnosed with breast cancer. She was determined to make this happen for them. So I looked at her and told her“Do what’s in your heart.” I walked into the showroom 15 minutes later and the lady was standing there crying. I walked up to her and gave her a hug and asked her if she was okay. She smiled through the tears and said“I have never owned anything so beautiful before!” Their lives had been filled with many challenges the past few years and her battle is long from over but her expression of joy as she beamed through the tears at her beautiful new diamonds was a moment of magic for all of us that day.These moments are the heart and soul of the jewelry business. It’s what differentiates the small business owner from the big corporate chains. The human story and its connection to symbols of love that happen to come in the form of beautiful jewelry….. your future generation heirlooms. I dedicate this column to my wonderful staff who are the heart & soul of what we do to love and care for our treasured customers. Suzanne Cannon, Graduate Gemologist Email jewelry questions to: suzanne@steffansjewelers.com or karly@steffansjewelers.com Holiday Hours Sunday 22nd 10-3 Mon 9-7 Tue 9-3 Closed Dec 25th & 26th Fri 10-6 Sat 9-3

MENU